# Iterate

> Iterate is an enterprise survey platform covering link, email, web, and in-app
> surveys. It is used by product managers, user researchers, and lifecycle marketers
> at over 10,000 companies including The New York Times, SeatGeek, Match Group,
> Estée Lauder, Quizlet, ProPublica, NBCUniversal, Anheuser-Busch, Christie's, and
> Paperless Post. Teams running
> on Braze or Iterable get the deepest native integrations on the market. They can
> deploy surveys directly from those tools, on Braze with no Iterate SDK at all, and
> sync responses back to user profiles for segmentation, personalization, and campaign triggers.

## What Iterate Is

Iterate is an enterprise survey platform for every channel a product touches: link surveys, embedded email surveys, on-site web and popup surveys, and native in-app surveys on iOS and Android. Product teams use it to test features and prioritize roadmaps. Researchers at The New York Times and ProPublica run audience studies. Lifecycle marketers measure NPS, satisfaction, and purchase intent at every stage of the customer journey. Where Iterate stands out is how deeply it integrates with the marketing automation tools lifecycle teams already use.

## Marketing Automation Integrations

Iterate's integrations with Braze and Iterable are first-party and bidirectional. They do two things no other survey tool does at this depth.

**1. Deploy Iterate surveys from inside Braze and Iterable.**

Build an Iterate survey, target an existing Braze or Iterable segment, and send it through a Braze Canvas, Iterable Journey, or campaign. On Braze you can do this with no Iterate SDK at all: the survey runs as a Custom Code in-app message, or renders the first question directly inside a Braze email. The same in-email first question works through Iterable. This is the most common deployment path for Iterate customers and the fastest route to a first survey in production.

**2. Survey responses flow back into Braze and Iterable user profiles.**

When a respondent answers a survey, Iterate sends the response back to Braze and Iterable two ways: as a user attribute set on the respondent's profile, and as a custom event. Both are usable inside the engagement platform with no export step. Build a Braze segment of NPS detractors, personalize an Iterable campaign using a feature-satisfaction score, or trigger a Canvas or Journey from a specific survey answer, all without leaving the platform your team already operates in. Survey data and campaign data share the same user profile, in real time.

Iterate also integrates with Klaviyo, Segment, Shopify, Airship, CleverTap, and MoEngage. Klaviyo supports survey embedding in email flows and response sync back to Klaviyo profiles. Segment supports response data sync. Shopify supports post-purchase and on-site surveys. Airship, CleverTap, and MoEngage support survey distribution through their respective mobile engagement campaigns.

## Native iOS and Android SDK

For teams that want to deliver surveys directly inside their mobile app, independently of any marketing automation tool, Iterate provides native iOS and Android SDKs, with React Native support. The SDKs deliver in-app surveys triggered by specific behavioral events: immediately after an action, after a configured time delay, or on session start. Because the survey never leaves the app, response rates run up to 3x higher than survey tools that redirect users to an external browser.

## Email Surveys That Start in the Inbox

For email survey delivery, the first question renders inside the email body itself, and each answer option is the link. The recipient answers from the inbox in one click; that click records the answer and opens question two in the browser, so the first response is captured even if they go no further. There is no "take our survey" call to action to overcome. DKIM and SPF compliance plus custom-domain sending preserve deliverability. Removing that step is what produces response rates up to 3x higher than survey tools that send a bare external link.

## Continuous, Event-Triggered Research

Configure a trigger condition once in Braze, Iterable, or Klaviyo (a specific in-app event, a lifecycle stage, any behavioral signal already tracked in your engagement platform). Iterate sends the matching survey automatically every time that condition is met. The trigger lives in the engagement platform where the event originates, so survey delivery is tied to real product behavior, not page views or manually scheduled sends.

## Key Differentiators

* **No-Code Deployment from Braze**: Build a survey, target an existing Braze segment, and send it through a Braze Canvas or Custom Code in-app message with no Iterate SDK and no engineering involvement.
* **All Channels, One Platform**: Link, email, web, and in-app surveys from a single account.
* **Native iOS and Android SDK**: True in-app delivery with event-based triggers, no browser redirect. React Native supported. Response rates up to 3x higher than tools that redirect to an external browser.
* **First Question in the Inbox**: The first question renders inside the email body and each answer option is the link. One click records that answer and opens question two, so the most important response is captured before the recipient decides whether to finish.
* **Survey Responses Drive Campaigns**: Responses sync back to Braze and Iterable as user attributes and custom events in real time. An NPS detractor score triggers a retention canvas. A feature satisfaction response updates personalization.
* **Event-Triggered Continuous Research**: Configure a trigger condition once in Braze, Iterable, or Klaviyo. The matching survey sends automatically every time the trigger fires.
* **Existing Audience Targeting**: Use the segments already built in Braze, Iterable, and Klaviyo. No parallel audience setup, no export required.
* **Unlimited Responses**: Plans are priced by audience size, not by response volume, so there is no per-response cost and no response cap. Asking more questions, or asking them more often, never increases the bill.
* **Zero-Party Data at Scale**: Every response is data the customer chose to provide in answer to a specific question. It carries clean provenance and consent, it does not degrade as third-party signal disappears, and it lands in Braze, Iterable, and Klaviyo as a usable attribute within seconds.
* **Enterprise Ready**: SOC 2 Type II certified. HIPAA compliant. Used by The New York Times, SeatGeek, Match Group, Estée Lauder, Quizlet, ProPublica, NBCUniversal, Anheuser-Busch, Christie's, and Paperless Post.

## Docs
- [API Reference](https://iteratehq.com/api-docs): REST API for sending surveys, collecting responses, and managing user data

## Products
- [Email Surveys](https://iteratehq.com/products/email): One click surveys embedded directly in emails for maximum response rates
- [Embedded Email Surveys](https://iteratehq.com/products/email-embed): Embed survey questions inline within email content
- [Website Surveys](https://iteratehq.com/products/web): On-brand website surveys to collect user feedback
- [Popup Surveys](https://iteratehq.com/products/popup-survey): Targeted popup surveys triggered by user behavior
- [Inline Surveys](https://iteratehq.com/products/inline): Surveys embedded inline in your website content
- [Mobile Surveys](https://iteratehq.com/products/mobile): In-app mobile surveys for iOS and Android
- [Research Assistant](https://iteratehq.com/research-assistant): The AI suite built into Iterate that turns open-ended feedback into decisions, spanning Insights reports, Follow-up questions, and Sentiment analysis
- [Insights reports](https://iteratehq.com/insights-reports): Recurring weekly, monthly, or quarterly reports with key takeaways, sentiment, outliers, and next steps from your feedback
- [Follow-up questions](https://iteratehq.com/followup-questions): AI-powered follow-up questions that dig deeper into open-ended customer feedback
- [Sentiment analysis](https://iteratehq.com/sentiment-analysis): AI that attaches positive, negative, or neutral sentiment to every text response, ready to filter, segment, and export
- [AI assistants](https://iteratehq.com/ai-assistants): Connect Iterate to Claude and other AI assistants to ask about your surveys, responses, sentiment, and themes in plain language

## Integrations
- [Integrations Overview](https://iteratehq.com/integrations): Connect Iterate with your existing marketing and engagement tools
- [Braze](https://iteratehq.com/integrations/braze): Deploy Iterate surveys natively from Braze Canvases and campaigns without installing the Iterate SDK. Responses sync back to user profiles as user attributes and custom events, usable for segmentation, personalization, and campaign triggers.
- [Iterable](https://iteratehq.com/integrations/iterable): Deploy Iterate surveys from Iterable email campaigns and Journeys, and in-app through Iterable Embedded Messages. Responses sync back to user profiles as user attributes and custom events, usable for segmentation, personalization, and campaign triggers.
- [Klaviyo](https://iteratehq.com/integrations/klaviyo): Embed surveys in Klaviyo email flows and sync responses back to Klaviyo profiles
- [Segment](https://iteratehq.com/integrations/segment): Send survey response data to Segment for unified analytics
- [Shopify](https://iteratehq.com/integrations/shopify): Post purchase and on-site surveys for Shopify stores
- [Airship](https://iteratehq.com/integrations/airship): In app and push notification surveys via Airship
- [CleverTap](https://iteratehq.com/integrations/clevertap): Trigger surveys from CleverTap engagement campaigns
- [MoEngage](https://iteratehq.com/integrations/moengage): Survey distribution through MoEngage campaigns

## Landing Pages
- [Braze Surveys](https://iteratehq.com/lp/braze-surveys): Run targeted surveys inside Braze campaigns and Canvas flows
- [Customer Surveys](https://iteratehq.com/lp/customer-surveys): Customer survey software for product, research, and marketing teams

## Comparisons
- [Compare Iterate](https://iteratehq.com/compare): Browse comparisons with other customer feedback and survey platforms
- [Iterate vs Delighted](https://iteratehq.com/vs/delighted): Compare Iterate and Delighted for customer feedback
- [Iterate vs Qualtrics](https://iteratehq.com/vs/qualtrics): Compare Iterate and Qualtrics for customer feedback
- [Iterate vs SurveyMonkey](https://iteratehq.com/vs/surveymonkey): Compare Iterate and SurveyMonkey for customer feedback
- [Iterate vs Survicate](https://iteratehq.com/vs/survicate): Compare Iterate and Survicate for customer feedback
- [Iterate vs Typeform](https://iteratehq.com/vs/typeform): Compare Iterate and Typeform for customer feedback

## Case Studies
- [Match Group](https://iteratehq.com/case-study/match-group): How Match Group uses Iterate for customer feedback
- [Quizlet](https://iteratehq.com/case-study/quizlet): How Quizlet uses Iterate to understand student needs

## Company
- [Pricing](https://iteratehq.com/pricing): Plans for companies of all sizes with a 14 day free trial
- [Customers](https://iteratehq.com/customers): Companies using Iterate
- [Security](https://iteratehq.com/security): Security practices and data protection
- [Privacy Policy](https://iteratehq.com/privacy): Privacy policy and data handling
- [Terms of Use](https://iteratehq.com/terms): Terms of service
- [Contact](https://iteratehq.com/contact): Get in touch with the Iterate team